Client
AOGOUES
Product
AOGOUES Travel
Role
Product Designer
Year
2024
Overview
AOGOUES is a mobile-first holiday booking app that brings flights, stays, and packages into one clean, trustworthy experience. The goal was to make planning a trip feel fast and transparent—from flexible date search to confident checkout—while keeping post-booking tasks (tickets, changes, support) effortless on the go.
Challenge
Travel apps often bury fees late in the flow, overload users with filters, and slow down at the worst moments. AOGOUES’ early beta showed drop-offs around pricing transparency, an overlong checkout, and unclear baggage/seat rules. Users wanted a simpler search, a clear “true total” from the start, and a one-page checkout that supports wallets and saved travellers—plus reliable post-booking tools to manage changes without calling support.
Research
Findings
After synthesizing interviews, journey maps, tests, and competitive insights, I grouped the themes into these 3 categories
Search & Discovery
Flexible date search with a fare calendar/graph is essential for price-sensitive travellers.
Filters need to be progressive (only what matters now) with quick presets (Non-stop, Refundable, Breakfast included).
Saved searches, watchlists, and price alerts increase return visits and conversions.
Recent and popular routes reduce re-entry friction.
Booking Flow & Transparency
A “true total” (taxes, fees, baggage) must be visible from the first results screen.
Baggage and seat rules need plain-language summaries and a consistent comparison model.
One-page checkout with guest mode, Apple/Google Pay, and saved travellers reduces abandonment.
Clear error handling for sold-out inventory prevents dead ends.
Post-Booking & Support
A trip timeline with tickets, vouchers, and offline access builds confidence.
Self-serve changes/cancellations with fee simulations reduce support load.
Live chat + smart FAQs handle 80% of common issues quickly.
Wallet/loyalty points and invoicing (VAT) keep business travellers in-flow.
User profiles
Deal Hunter
As a Deal Hunter, goals included scanning a fare calendar, setting price alerts, comparing “true totals” (with baggage), and checking out in one page—ideally with a wallet payment and no account creation.
Family Planner
As a Family Planner, goals included booking multi-room stays or linked flights, understanding child policies and seat/baggage costs upfront, storing traveller details, and having reliable post-booking support.
Solution
I redesigned AOGOUES around clarity and speed. Universal Search supports destinations, landmarks, and flexible dates, with a low-fare calendar and graph for quick scanning. Results show a persistent “true total” with tap-to-expand fee and baggage details, plus relevant, progressive filters. The comparison view highlights refundability, stops, seat/baggage, and on-time indicators. Checkout is a single page with guest mode, saved travellers, autofill, and Apple/Google Pay; upsells are ethical and clearly labelled. Post-booking, a trip timeline centralises tickets, vouchers, and invoices (offline-ready), while self-serve change/cancel flows simulate fees before confirmation. Performance is improved via cached search, skeleton loading, and robust error/empty states; accessibility is strengthened with higher contrast, larger tap targets, and clear focus/voice hints.
Results
0%
0%
Conversion Uplift
In first 90 days
0%
0%
Adoption rate
in 90 days
0%
0%
Time Saved
hours/week