Esteemed Portfolio Template

Experience

10+ Years

Based in

London, United Kingdom

Profession

Product Designer, Web Designer

Hi, I am London-based Product & UI/UX Designer focused on turning complex ideas into clear, scalable experiences. I’ve delivered products across different sectors — B2B finance and banking, e-commerce/retail, professional services, and B2C SaaS.

I actually started as a programmer (Computer Science). That background lets me speak both design and engineering, anticipate technical constraints, and hand off work that developers can build with fewer surprises.

I also love teaching. On YouTube as Average Design Dude, I share practical Figma, Framer, and AI workflows and mentor designers to move from “looks nice” to “works great.”

Experience

Worked across different industries

BDO UK LTD.

Senior Product Designer

Designed and launched flagship, secure AI platforms at BDO that drove user engagement and eliminated manual steps — saving hundreds of hours through automation. Established BDO’s first proprietary design system and authored the organisation-wide style guide, laying the foundations for consistent, scalable design standards across teams and products.

2022 - Current

BDO UK LTD.

Senior Product Designer

2022 - Current

True Agency - London

Senior UI UX Designer

Led UX for diverse SaaS clients at True Agency—fintech, HR tech, analytics, and e-commerce—simplifying onboarding, billing, and data workflows to lift activation and cut time-to-value. As part of a client engagement, refined KPMG’s component library and usage patterns to improve accessibility, performance, and developer handoffs across teams.

2020 - 2021

True Agency - London

Senior UI UX Designer

2020 - 2021

TVX Stream

Product Design Lead

Designed and shipped the end-to-end UX for TVX Stream—an AI-powered, IMDb-style mobile app that turns fuzzy prompts (“that spy thriller with Emily Blunt”) into fast, accurate results. Built conversational search, context-aware recommendations, rich cast/crew pages, trailers, and “where to watch” deep links—reducing time-to-discovery and lifting watchlist adds and session length.

2018 - 2020

TVX Stream

Product Design Lead

2018 - 2020

Experience

Some words from people I worked with

The dashboards finally answer real questions. Time-to-insight halved (−50%) and team adoption is 2.1× what it was pre-launch.

Sarah Chan — NovaMart

The dashboards finally answer real questions. Time-to-insight halved (−50%) and team adoption is 2.1× what it was pre-launch.

Sarah Chan — NovaMart

Accessibility wasn’t an afterthought. We hit WCAG 2.2 AA, support tickets on contrast/inputs fell −35%, and our audit sailed through.

Sam Burge — Bravinn

Accessibility wasn’t an afterthought. We hit WCAG 2.2 AA, support tickets on contrast/inputs fell −35%, and our audit sailed through.

Sam Burge — Bravinn

There is plenty more work to look at. Explore more work to get a better understanding of my design process.

Next project

There is plenty more work to look at. Explore more work to get a better understanding of my design process.

Next project

Hi, I am London-based Product & UI/UX Designer focused on turning complex ideas into clear, scalable experiences. I’ve delivered products across different sectors — B2B finance and banking, e-commerce/retail, professional services, and B2C SaaS.

I actually started as a programmer (Computer Science). That background lets me speak both design and engineering, anticipate technical constraints, and hand off work that developers can build with fewer surprises.

I also love teaching. On YouTube as Average Design Dude, I share practical Figma, Framer, and AI workflows and mentor designers to move from “looks nice” to “works great.”

Worked across different industries

Senior Product Designer

Senior Product Designer

Senior UI UX Designer

Senior UI UX Designer

Product Design Lead

Product Design Lead

Some words from people I worked with

The dashboards finally answer real questions. Time-to-insight halved (−50%) and team adoption is 2.1× what it was pre-launch.

The dashboards finally answer real questions. Time-to-insight halved (−50%) and team adoption is 2.1× what it was pre-launch.

Accessibility wasn’t an afterthought. We hit WCAG 2.2 AA, support tickets on contrast/inputs fell −35%, and our audit sailed through.

Accessibility wasn’t an afterthought. We hit WCAG 2.2 AA, support tickets on contrast/inputs fell −35%, and our audit sailed through.

Let's Connect

Find me on social media

Let's Connect

Find me on social media